I created GRITCAPS on a single truth: grit is the most important component to succeed in whatever you do.
The crown is the first thing you reach for before stepping into the world. Every time you put it on, remember who you are and where you're going.
The first chapter of GRITCAPS. A considered selection of colourways, united by the signature GC mark.
For our first collection, we kept it simple. No unnecessary details. Just the signature symbol, considered colourways and a clear identity.
Only 36 pieces per style. No restocks. No mass production.
From the signature GC mark to the final details inside the box, every element is considered as part of the GRITCAPS experience.
High-density 3D geometric embroidery. A distinctive raised finish that brings the GC symbol to life.
A structured crown, breathable mesh and a woven interior GRITCAPS label.
Matte-black tissue, a signature seal and a founder appreciation card.
